Copywriting Samples: Corporate Profiles
A corporate profile or company fact sheet should tell the story of your unique brand in language that is clear, crisp and most of all, interesting. You're not impressed by trendy business school jargon or empty superlatives and prospective clients, business partners and journalists won't be either. Here are some examples of how The In-House Writer put three very different companies' corporate messages into words.
Client: International Creative Management (ICM)
Assignment: Provide overview of leading Hollywood talent agency as well as descriptions of its various business operations for potential clients, investors and the press.
Client: Winston Pilates
Assignment: Describe the philosophy, ambience and practices of Santa Monica, California based exercise studio in an easily digestible, single-page document.
Client: Warner Independent Pictures
Assignment: Summarize the history, successes and upcoming releases that distinguish this Time Warner art-house film company from its competitors.