Copywriting Samples: Film and Television Press Kits
Press kits are an essential component of any successful film or television marketing campaign. They provide critics, journalists and talk show bookers with a handy synopsis, cast and crew bios and background information about the project’s development and production processes. They are also an excellent way for publicists to emphasize positive or unique aspects of a project, in order to generate press coverage including feature stories, profiles, previews and interviews.
Here are a few examples of the dozens of press kits The In-House Writer has created for studios, television networks, production companies and independent distributors:
Television Press Kit
"High School Musical 2"
Client: Disney Channel
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Feature Film Press Kit
Strange Wilderness
Client: Paramount Pictures
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Feature Film Press Kit
Garden State
Client: Fox Searchlight
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