Copywriting Samples: Newsletters
Newsletters can be a powerful tool for keeping in touch with clients, employees, investors, group members and other stakeholders while delivering news and information of importance to them. Annual reports, in addition to providing legally required financial data, offer yearly updates to investors or donors. To be effective, however, newsletters and annual reports must be written in a style that is both absorbing to the reader and reflective of your organization's values and culture.
Below are some examples of newsletters and annual reports The In-House Writer has created for clients in a variety of industries:
Internal Corporate Newsletter
Client: Disney-ABC Cable Networks Group
Assignment: Create copy for quarterly four-page newsletter that conveys Disney Channel news to employees around the globe in a fun, lively, celebrity magazine style.
City Business Newsletter
Client: Santa Monica Convention and Visitors Bureau
Assignment: Create copy for quarterly six-page glossy publication informing Santa Monica business owners and residents about tourism-related news and events.
Annual Report (Excerpt)
Client: Sustainable Conservation
Assignment: Write articles for annual report describing San Francisco-based non-profit's success collaborating with businesses to develop cost-effective solutions to stubborn environmental problems.