Copywriting Samples: Print and Online Advertising
Short form copywriting requires the ability to describe in a few words the benefits of a product or service and how they address the reader's emotional, professional or financial needs. Here are some examples of recent advertisements The In-House Writer has created for clients in diverse fields.
"Ice at Santa Monica"
Client: Bayside District Corporation
Assignment: Announce opening of temporary ice rink in downtown Santa Monica as part of holiday event sponsored by local business association.
"Experience Art Center at Night"
Client: Art Center College of Design
Assignment: Generate consumer interest in prestigious design school's evening extension program.