Copywriting Samples: Film and Television Press Releases
Anybody can write a press release... In fact, editors' trash cans are overflowing with them. To get positive media coverage for your products or services, you need press materials that grab journalists' attention and tell your story clearly, compellingly and succinctly. With over a decade of reporting and editing experience, the In-House Writer knows how to create publicity materials that speak to journalists rather than talk at them.
Here are some examples of press releases The In-House Writer has created in a wide variety of industries and styles.
Headline: "Award Winning Commercial Director Bryan Buckley is Clear Favorite in Sunday's Super Bowl Ad Derby"
Client: Rogers & Cowan
Assignment: Create a light, attention-getting press mailing to generate national media coverage of acclaimed commercial director's Super Bowl ads and promote his company's feature film projects.
Corporate Press Release
Headline: "Wasserman Media Group Jumps into Exploding High School Sports Marketplace with Acquisition of Prep Sports Online"
Client: Wasserman Media Group
Assignment: Announce leading sports management and marketing company's acquisition of nationwide online network for amateur athletics teams.
Television Press Release
Title: "Egypt: Engineering an Empire"
Client: The History Channel
Assignment: Promote The History Channel's documentary about ancient Egypt's architectural and engineering achievements.
Home Entertainment Press Release
Title: "Dazed and Confused & Fast Times at Ridgemont High Special Edition DVD"
Client: Universal Studios Home Entertainment
Assignment: Generate press interest in the re-release of two classic high school movies on a single DVD.
Documentary Press Release
Title: Liz Garbus' "Xiara's Song" to Air on Cinemax
Client: Dish Communications
Assignment: Announce the premiere of an Oscar-nominated documentarian's look at the life of a young girl whose father is serving a 10-year prison sentence.
Travel Press Release
Title: The Spa at Four Seasons Resort Maui at Wailea Tops 2007 Zagat Survey of U.S. Hotels, Resorts and Spas
Client: The Friedman Group PR
Assignment: Announce Hawaiian luxury hotel's No. 1 ranking in well-known user survey.