Copywriting Samples: Web Copy
Website copywriting presents a unique set of challenges. Online readers are typically looking for immediate answers to specific questions and prefer to get the information in brief, digestible chunks with links that allow them the option of digging further. Most critical is the home page text, which needs to immediately grab a visitor's attention by addressing his or her needs and explaining in a few sentences how your organization will meet them. Like the storefront of a brick and mortar business, the home page should entice potential clients inside to learn more about what you have to offer.
Here are a few examples of recent websites for which The In-House Writer has written copy:
Client: The Academy of Motion Picture Arts & Sciences® www.oscars.org
Assignment: Create extensive website copy to educate visitors about the varied activities of the film industry organization best known for giving out the Oscars®.
Client: Pfaff Protective Group www.pfaffprotective.com
Assignment: Showcase the products and services offered by Los Angeles-based private investigative and personal security firm.
Client: Hugo Contreras, Realtor www.sellingdowntownlosangeles.com
Assignment: Create website copy for commercial realtor specializing in downtown Los Angeles and surrounding cities.