The In-House Writer

Copywriting Samples: Web Copy

Website copywriting presents a unique set of challenges. Online readers are typically looking for immediate answers to specific questions and prefer to get the information in brief, digestible chunks with links that allow them the option of digging further. Most critical is the home page text, which needs to immediately grab a visitor's attention by addressing his or her needs and explaining in a few sentences how your organization will meet them. Like the storefront of a brick and mortar business, the home page should entice potential clients inside to learn more about what you have to offer.

Here are a few examples of recent websites for which The In-House Writer has written copy:


Website Copy

Client: Pfaff Protective Group www.pfaffprotective.com
Assignment: Showcase the products and services offered by Los Angeles-based private investigative and personal security firm.


Website Copy

Client: C&C Fabric www.ccfabric.com
Assignment: Create online marketing copy for Los Angeles textile designer and manufacturer specializing in innovative fabrics for contemporary fashions.


Website Copy

Client: Hugo Contreras, Realtor www.sellingdowntownlosangeles.com
Assignment: Create website copy for commercial realtor specializing in downtown Los Angeles and surrounding cities.